Sandi who?

Sandi Wassmer is a compassionate technologist, inclusive design radical, marketer, writer, speaker, Government adviser, meditator and occasional sleeper.

She believes that great UX integrates design, marketing and technology and skilfully applied has the potential to make the world a much happier place.

Her marketing led approach to digital communications is unusual for a geek, but it has helped her in leading the move of integrating design, usability, accessibility, web standards, user experience and other best practices under the umbrella of inclusive design.

Having run digital agency Copious for seven years, she decided it was time to give back wholesale and joined social care charity Jewish Care as Digital Services Development Manager in July 2014. She is also a Trustee of sight loss charity Action for Blind People, which is part of the RNIB Group.


Sandi is a regular public speaker at key industry events, such as SXSWi, CSUN, Web Directions @media, Future of Web Design, e-access and the Mozilla Drumbeat Festival.

10 Principles of Inclusive Design

When Sandi was Managing Director of digital agency Copious, as a way to articulate Copious' approach to web design for internal use within the agency, Sandi drew from her love of architecture and created The Seven Principles of Inclusive Web Design, which she included as an appendix when she co-wrote UK Government's eAccessibility Action Plan in October 2010.

As Copious grew, the principles were expanded and then launched by the Department for Culture, Media and Sport to coincide with Sandi's article in .net magazine that used the principles to illustrate how web designers and developers can make websites inclusive for all.

Read Sandi Wassmer's 10 Principles of Inclusive Design